As the title implies, Influence is a book that will satisfy the curious minds of readers wondering how and why people are persuaded, and the psychological understanding to what drives people to do the things they do.
This is a classic book on persuasion which gives a thorough explanation why people say “yes”, and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
On completion of reading this book, you’ll have learned the six universal principles, how to use them to become a skilled persuader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
“For markters, this book is among the most important books written in the last ten years.” (Journal of Marketing Research)
“Influence should be required reading for all business majors.” (Journal of Retailing)
“This book will strike chords deep in the hearts and psyches of all of us.” (Best Sellers Magazine)
“The material in Cialdini’s Influence is a proverbial gold mine.” (Journal of Social and Clinical Psychology)
Influence : The Psychology of Persuasion by Dr. Robert B. Cialdini
- Paperback: 608 pages
- Publisher: Harper Business, Revised Edition May 25th, 2021
- Language: English
- ISBN-10: 0063138808
- ISBN-13: 978-0063138803
- Product Dimensions: 20 x 14 x 4 cm