In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
“Anyone trying to break through to new customers can use this smart, ambitious book.” Eric Ries, author of The Lean Startup
“Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe.
“From someone who has done it. Twice.” Seth Godin, author of Linchpin
“Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book.” Eric Ries, author of The Lean Startup
“The question every founder asks after shipping is always: how do I get traction? This book actually answers it.” Alexis Ohanian, cofounder of reddit
“The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It’s a pragmatic guide to solving the entrepreneur’s number one challenge.” Fred Wilson, partner at USV
“Traction is a critical guide for entrepreneurs looking to grow and scale their businesses.” Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
“This is a must-have, essential book if you want to be good at growth.” Aaron Ginn, Growth at Stumble Upon
Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.
Gabriel Weinberg is the CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Since 2008, Weinberg has grown DuckDuckGo from a self-funded operation out of his dusty basement into a business with over $25 million in revenue and 50 employees across multiple continents.
He has been profiled in The Washington Post and Fast Company, and is routinely quoted in leading print publications such as The New York Times and the Wall Street Journal. Weinberg is also a frequent TV commentator, appearing on CNN, CNBC, and CBS This Morning, among others. He resides with his wife and kids in Valley Forge, PA and is on twitter @yegg.
- Paperback: 240 pages
- Publisher: Portfolio Penguin (29 October 2015)
- Language: English
- ISBN-10: 0241242533
- ISBN-13: 978-0241242537
- Product Dimensions: 15.3 x 1.8 x 23.4 cm